In October 2021 Gucci Russia launched a promotional campaign for the “Gucci 100 Fall-Winter 2021-2022” collection.

In various countries for this event have been launched promotional videos and several advertising campaigns on TV.

In one of these campaigns, directors of GUCCI Russia, represented by Alexander Gudkov (first ambassador and showmen) asked us to participate as a creators of the posters which appear in the main shot at the beginning of the ad. This posters are giving a presentation to 3 campaign participants who weren't presented at the filming of the ad: Nicolai Drozdov, zoologist and member of the Russian Television Academy, Andrei Rublev Olympic tennis champion 2020 and Anton Lapenko, famous actor and blogger.

At the end of project GUCCI Russia and advertising agency were very satisfied with our work, which now appears with great relevance in the spot.

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